Penn State Football
Campaign: Follow Friday
Goal: Showcase position groups and key players to drive engagement to their personal pages as NIL opportunities started to increase
Pro Day
Goal: Build event structures and set up for the day of the event while capturing statistics for Pro Day athletes - taking note of potential highlights for Twitter and Instagram.
Emoji Game 🤪🤯🦁
Goal: Showcase athlete personality by filming facial expressions to imitate emojis.
Photoshoot Week
Goal: Manage stations to showcase athlete personality and update spreadsheets to ensure athletes are in necessary locations.
Outcome: The audience became engaged with who the athletes are off the field, athletes were comfortable with the social team from the start of the recruiting stage which allowed for better content creation throughout the season and increased engagement.
Sing That Song
Goal: Showcase athlete personality by filming athletes singing the first song that comes to mind when you hold up a word.
Fox Big Noon Kickoff
Goal: Capture behind-the-scenes moments throughout the show set-up and interactive crowd moments to post and tag @bignoonkickoffonfox using personal and team accounts to drive traffic to new Fox Instagram.
